Users will soon have a updated setting that allows them to cut down on the volume of AI-made media appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a widespread release. This shift coincides with a rise in AI content, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a competing service only show AI-generated videos. A considerable share of this content is deemed “AI slop”, a term for inferior, factory-style content that is frequently absurd or bizarre.
Our research shows that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we want to give people the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its network tagged as artificially created. In total, more than 100 m pieces of content are added to the platform each day, making AI content a minor percentage of its overall inventory.
User Control Features
Members will be in a position to limit or boost the volume of AI-generated videos they see by using the content preference feature in the platform and picking “AI-generated content”. Further subjects that can already be adjusted under the tool include politics, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to tag convincing AI-made content, and it prohibits harmful AI impersonations of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the platform will now attach an artificially created label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This step is designed to help prevent users from seeking to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a $2m AI literacy fund for specialists and organizations to produce learning resources about ethical AI use. This program will benefit charitable organizations specializing in teaching computer science.
Platform Protection
The platform has defended its safety measures, amid controversy over proposals to make redundant numerous review team members in the UK. It is planning to eliminate a significant number of roles in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it gets reviewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”
